Living Data
We have been building an ever-growing source of connected consumer data for the past twenty years. We call it…
An ever-growing source of constantly evolving, connected intelligence:
discover what your customers were thinking yesterday, 5 years ago, and today.
Powerful, daily brand and competitor tracking
YouGov BrandIndex is an industry-leading brand health tracker. Use daily data from thousands of consumer interviews every day across 55+ markets, giving your business the edge it needs to succeed.
Get 15+ years of historical brand data to chart brand trajectories, right up to the present day. Strategize growth by analyzing and benchmarking your success against your goals, your competitors, and your entire market, with 16 vital brand health metrics.
27,000+ brands
Regularly updated and growing
45 sectors
Covering all major industries
Daily data
Refreshed daily, always relevant
Unparalleled audience intelligence
YouGov Profiles is an ever-growing source of living data, helping you understand your audience with 2 million+ data variables from our engaged, proprietary panel, updated monthly.*
Build and customize a detailed portrait of your consumers’ entire world with demographic, psychographic, attitudinal and behavioral consumer metrics. Identify and engage with your ideal audience at the right time, on the right channels, creating campaigns that are perfectly targeted to reach them.
27+ million
Registered panel members worldwide
Monthly updates
The freshest, most relevant data
Customizable
Follow up with Re-Contact
Dive deeper into your target audience
YouGov Re-Contact allows you to re-target a particular group of respondents who gave a specific answer on a previous survey, helping you to uncover the “why” behind your target audience’s behaviors and attitudes.
Our single-source, proprietary panel means you can connect to YouGov BrandIndex trackers and/or
YouGov Profiles data as well as re-contacting respondents from any past survey.
Target any group
Access respondents from past surveys
Custom questions
Bespoke questions to suit your needs
Analyze easily
Fully unpack your results in our powerful analysis platform