BrandVision MENA


     & Solution

We Offer Solutions, Design Products
and Innovation

Qualitative Research — Define Unmet Customer Needs //

Get actionable insights about your customer needs, behavior, desires, purchasing preferences, and experience assessment.

Quantitative Research — Prove Your Decisions Using Data //

Take a data-driven decision about product features, pricing, design, and customer interaction with our research services

Assess Loyalty To Your Brand Using Data //

Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), and some others can help you identify how healthy your relationships with clients are.

Ux Audit And Usability Testing Of Digital Products //

Discover hidden usability issues of digital interfaces that lead to customer churn, low-conversion, human mistakes, and lower customer experience with your product or service

Patients’ Support Program (Psp) //

Supporting the healthcare service providers and pharmaceutical companies by offering patients screening programs and post-marketing surveillance to make the patients’ life easier.

Health Economics & Modelling Solution //

Developing cost-effectiveness and budget impact models across various diseases and therapeutic domains to identify the optimum reimbursement strategy.

Value-based pricing readiness and recommendations to Identify the right pricing strategy for innovator, imported generic/biosimilar, local generic products.


Why User Research is Valuable for the Company;

Clients will never know perfectly everything about the product, customers, potential targets, and
their needs, etc., so there will always be uncertainty in choosing a course of action.
But, through research, the level of uncertainty can be reduced, allowing them to be more
confident that made a correct decision.

The Types of Research

User research is a systematic collection and interpretation of information about individuals and
organizations using statistical and analytical methods and techniques from the applied social
sciences. Companies use it to make business decisions.


Research is a source of information about the customer perception of existing or new products that helps clients develop a product strategy according to demand.


Research helps to understand customers’ needs and pains-points. This information allows clients to develop needs-based products and services and optimize performance, usability, and conversion of existing services


A vital tool to stay ahead of competitors is to conduct comparative studies. Thanks to research, you’ll know why customers prefer some products to others, what weaknesses competitors have, etc.


Research is the best way to prevent the influence of cognitive biases, which often promote business and product development decisions.

There are Many Typologies of Research

By the Source of Information: Primary vs. Secondary

Supporting the healthcare service providers and pharmaceutical companies by offering patients screening programs and post-marketing surveillance to make the patients’ life easier.

By the Main Question: Quantitative vs. Qualitative

Qualitative research acquires in-depth, detailed information about the research subject. It is the collection of data that is non-numerical. Quantitative research is the collection of data that is numerical in nature.
Qualitative research answers the questions “how?” and “why?” while using quantitative methods of research, you can get an answer to the question “how much?”

The Research Subject: The Attitudinal vs. Behavioral Dimension

As the Nielsen Norman Group article states, this distinction can be summed up by contrasting “what people say” versus “what people do.”
So, attitudinal research is trying to mature and analyze people’s thoughts and beliefs about the research subject. Behavioral research methods focus on understanding people’s behavior toward some products or services in question

The main goal: Exploratory vs. Specific

Exploratory research is general and open-ended and typically involves lengthy interviews. People take them in case of absence or lack of knowledge about the research object, the target audience, the population, etc.
Specific research people use to solve a problem identified in an exploratory study. It involves more structured, formal interviews to dive deeper into a particular topic or issue.
During exploratory research, we usually collect qualitative data. Specific study often finds their insights through quantitative data. But such a division is not compulsory.

By the context: Natural, Scripted, Not using

The natural research approach means that the study happens during the natural use of the product. The main instrument in such a type of research is participant observation. The goal is to minimize interference from the study to understand behavior or attitudes as close to reality as possible.
A scripted study follows the particular scenario of product usage. This research focuses on the insights on specific product or service usage aspects (for example, a newly redesigned flow).
Studies where the product is not used, are conducted to study broader issues than usage and usability, such as a study of the brand, advertising, or cultural behaviors.


It’s All About Your Brand

A 360-degree Approach to your Brand and
Marketing Strategies

To Win the market we strive to let your brand a customer-centric. And to do so, you need a holistic view of your brand and marketing performance. And to really elevate your performance, you need to be able to transform that information into actionable insights so that you can confidently develop winning strategies and make impactful tactical decisions that improve your marketing ROI.

Unlock the Power of your Brand to Drive
Business Impact

The consumers face challenges when it comes to understanding brands, how to interact with them, and how a brand’s strength drives business impact. Nowadays the clients need innovative partners who can connect the dots between changing consumers’ complex brand expectations and buying decisions, their impact on your business’s bottom line, and the actions to take to drive brand strength in the future via tracking the brand performance among the marketplace.

Brand Campaign Performance Solutions

Brand communications are generating a brand premium and the optimal amount to spend on brand-building for the best return on investment, by considering Which channels contribute to your core brand KPIs

For marketing campaigns to run successfully, you need access to comprehensive data and reliable insights at your fingertips, so you can understand your target groups’ media habits, and plan laser-focused campaigns on the right channels to reach them. Then, you need the ability to measure and optimize. Who saw your campaign, on which channel, and what was its impact?

Brand Ad & Concept Test

Clients should Test their ads, reach the right people, and prove your campaign’s ROI by
Planning, measuring, and optimizing ad and marketing campaigns requires the right data. In Brand Vision we help our clients to ensure that you can create more effective campaigns that drive results so you Continuously test ads before, during, and after they launch to ensure effectiveness and know the impact of your campaign among your target market (based on brand uplift or purchase behavior)