We Offer Solutions, Design Products
and Innovation
Qualitative Research — Define Unmet Customer Needs //
Get actionable insights about your customer needs, behavior, desires, purchasing preferences, and experience assessment.
Quantitative Research — Prove Your Decisions Using Data //
Take a data-driven decision about product features, pricing, design, and customer interaction with our research services
Assess Loyalty To Your Brand Using Data //
Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), and some others can help you identify how healthy your relationships with clients are.
Ux Audit And Usability Testing Of Digital Products //
Discover hidden usability issues of digital interfaces that lead to customer churn, low-conversion, human mistakes, and lower customer experience with your product or service
Patients’ Support Program (Psp) //
Supporting the healthcare service providers and pharmaceutical companies by offering patients screening programs and post-marketing surveillance to make the patients’ life easier.
Health Economics & Modelling Solution //
Developing cost-effectiveness and budget impact models across various diseases and therapeutic domains to identify the optimum reimbursement strategy.
Value-based pricing readiness and recommendations to Identify the right pricing strategy for innovator, imported generic/biosimilar, local generic products.
USER RESEARCH
Why User Research is Valuable for the Company;
their needs, etc., so there will always be uncertainty in choosing a course of action.
But, through research, the level of uncertainty can be reduced, allowing them to be more
confident that made a correct decision.
The Types of Research
organizations using statistical and analytical methods and techniques from the applied social
sciences. Companies use it to make business decisions.
01 - RELEVANT DATA
Research is a source of information about the customer perception of existing or new products that helps clients develop a product strategy according to demand.
02 - CUSTOMER-CENTRIC
Research helps to understand customers’ needs and pains-points. This information allows clients to develop needs-based products and services and optimize performance, usability, and conversion of existing services
03 - COMPETITIVE ADVANTAGE
A vital tool to stay ahead of competitors is to conduct comparative studies. Thanks to research, you’ll know why customers prefer some products to others, what weaknesses competitors have, etc.
04 - RIGHT DECISION-MAKING
Research is the best way to prevent the influence of cognitive biases, which often promote business and product development decisions.
There are Many Typologies of Research
By the Source of Information: Primary vs. Secondary
Supporting the healthcare service providers and pharmaceutical companies by offering patients screening programs and post-marketing surveillance to make the patients’ life easier.
By the Main Question: Quantitative vs. Qualitative
Qualitative research answers the questions “how?” and “why?” while using quantitative methods of research, you can get an answer to the question “how much?”
The Research Subject: The Attitudinal vs. Behavioral Dimension
So, attitudinal research is trying to mature and analyze people’s thoughts and beliefs about the research subject. Behavioral research methods focus on understanding people’s behavior toward some products or services in question
The main goal: Exploratory vs. Specific
Exploratory research is general and open-ended and typically involves lengthy interviews. People take them in case of absence or lack of knowledge about the research object, the target audience, the population, etc.
Specific research people use to solve a problem identified in an exploratory study. It involves more structured, formal interviews to dive deeper into a particular topic or issue.
During exploratory research, we usually collect qualitative data. Specific study often finds their insights through quantitative data. But such a division is not compulsory.
By the context: Natural, Scripted, Not using
The natural research approach means that the study happens during the natural use of the product. The main instrument in such a type of research is participant observation. The goal is to minimize interference from the study to understand behavior or attitudes as close to reality as possible.
A scripted study follows the particular scenario of product usage. This research focuses on the insights on specific product or service usage aspects (for example, a newly redesigned flow).
Studies where the product is not used, are conducted to study broader issues than usage and usability, such as a study of the brand, advertising, or cultural behaviors.
HOW CAN YOU MANAGE?
It’s All About Your Brand
A 360-degree Approach to your Brand and
Marketing Strategies
To Win the market we strive to let your brand a customer-centric. And to do so, you need a holistic view of your brand and marketing performance. And to really elevate your performance, you need to be able to transform that information into actionable insights so that you can confidently develop winning strategies and make impactful tactical decisions that improve your marketing ROI.
Unlock the Power of your Brand to Drive
Business Impact
The consumers face challenges when it comes to understanding brands, how to interact with them, and how a brand’s strength drives business impact. Nowadays the clients need innovative partners who can connect the dots between changing consumers’ complex brand expectations and buying decisions, their impact on your business’s bottom line, and the actions to take to drive brand strength in the future via tracking the brand performance among the marketplace.
Brand Campaign Performance Solutions
For marketing campaigns to run successfully, you need access to comprehensive data and reliable insights at your fingertips, so you can understand your target groups’ media habits, and plan laser-focused campaigns on the right channels to reach them. Then, you need the ability to measure and optimize. Who saw your campaign, on which channel, and what was its impact?
Brand Ad & Concept Test
Planning, measuring, and optimizing ad and marketing campaigns requires the right data. In Brand Vision we help our clients to ensure that you can create more effective campaigns that drive results so you Continuously test ads before, during, and after they launch to ensure effectiveness and know the impact of your campaign among your target market (based on brand uplift or purchase behavior)