Kids’ Influence on Today’s Market

Kids’ Influence on Today’s Market

  • The market today grows dramatically with a great speed and the competition become more aggressive to attract new customers and delicate the existing one. So to compete successfully in today’s market you have to not only study the market well, but also put yourself in your consumers’ shoes.
  • The recent awareness of consumer behavior has introduced many new dimensions in the market practice and it’s relevant and important for every business enterprise to know its customers and understand their buying behavior to satisfy their needs, identify opportunities and explore point’s competitive advantage to protect the business of today and develop the enterprise of tomorrow.
  • Brand Vision believes in the importance of kids role in the current and future market growth as from the latest shoppers’ insights showed the big role of kids in the decision making process and influence the purchasing decisions, Therefore, Brand Vision conducted a study targeting kids, focusing mainly on how kids have a great influence on their parents purchasing decisions in today’s market and their influence for different categories.
  • The market for kids’ products and food is enormous. Nowadays, parents tend to ask their kids for opinions before buying things.
  • A Recent study shows that “almost 40% of the parents would consider their kids' opinion but at least 20% of parents would definitely consider their children's opinion” , so from here the kids’ research importance is being explained.
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